the more pure the color in a diamond, the more rare

Diamonds are graded by color, starting at D and continuing through the alphabet. Truly colorless stones, graded D, treasured for their rarity and value, are highest on the Diamond Quality Pyramid.

While many diamonds appear colorless, they may actually have subtle yellow or brown tones and these color grades include P and Q. Although still beautiful, they will be less rare and therefore less valuable. To appreciate the simple beauty of each individual stone, you should compare diamonds side by side with a jeweler. “Fancy” diamonds – in well defined colors that include pink, blue, green and canary yellow – are highly prized and particularly rare.