the better cut a diamond, the more brilliant

A well cut or faceted diamond, regardless of its shape, scintillates with fire and light – offering the greatest brilliance and value.

While nature determines a diamond’s clarity, carat weight and color, the hand of a master craftsman is necessary to release its fire, sparkle and beauty. When a diamond is cut to good proportion, light will reflect form one mirror-like facet to another and disperse through the top of the stone, resulting in a display of brilliance and fire.

Diamonds that are cut too deep or too shallow lose light that spills through the side or bottom. As a result, poorly cut stones will be less brilliant and beautiful – and certainly less valuable – than well cut diamonds higher on the Diamond Quality Pyramid.